Emily Buchanan's profile

Noma Bar fishing illustration

I art directed a Greenpeace UK campaign to communicate how small-scale fishermen are vital to Britain’s coastal communities and healthy coastal ecosystems, and how industrial fishing vessels threaten them. I worked with D8 and award-winning illustrator Noma Bar, whose use of negative space and striking imagery masterfully tackled this complex message in a single graphic.

The campaign was enormously successful, with the issue being included in every political party election manifesto in 2015, 75,000 signatures sent to DEFRA, 3,000 letters to Environment Minister George Eustice and 120 MPs signing up to become 'Coastal Champions'.

The illustration was featured in Stuart Tolley's book 'The New Simplicity in Graphic Design'.
Noma Bar fishing illustration
Published:

Noma Bar fishing illustration

Commissioned and art directed the campaign identity for a national sustainable fishing campaign, working alongside Noma Bar and D8.

Published: